Volume-based outreach and Go To Market solutions that book 100s of qualified meetings per month

50 Active Clients

9,000+ Meetings Booked This Year

$140M+ in Revenue Generated

Our Background

I’ll give you our background very quickly. My name is Ori, and I run this company with my wife Liz. We both have a background in hospitality, I had a 7 figure training and events based business, designing cocktail events for companies like Bain and Deloitte, and Liz did lifestyle PR for the city of Philadelphia and a number of celebrity chefs.

We’ve co-written lectures on go to market strategy that have been taught at Yale and Johns Hopkins University through our healthcare marketing and consulting firm, Manos Health, and we work with clients as diverse as small creative agencies, to enormous enterprise clients. We’ve sold everything from AI glasses, to private jets, and private equity through outreach, helping several clients reach over a million dollars in cash collected.

One of the things we learned from hospitality is that the system and the team makes more money than the person. Shake Shack will always make more money and scale better than 11 Madison Park, but it’s not a competition. The best companies need both. Our job is to create extremely cost effective outreach systems that generate tremendous pipeline value, that people higher up the totem pole can then capitalize on. We’ve replaced entire SDR teams, and done things like 5,000 calls and 15 leads a day for $10,000 a month, by using this approach.

Most Business Do Not Understand Automated Permissionless “Cold” Outreach and its role in the organization:

Most of our conversations with business owners fall into this category of: “We tried this and it sort of worked…” and they don’t really understand how to apply some of these tools and what key performance indicators they should look for as outreach has matured.So they either don’t do anything, or they do something with a half-hearted approach, or hire someone else to do it and wait for the meetings to fall out of the sky.

In our approach it’s very important to us that YOU, THE CLIENT, have a full understanding of everything we’re doing, and how all of these tools work with the positioning, content strategy, and sales process of the company.

It’s very difficult to iterate yourself into a successful campaign from scratch without an understanding of the tools and how to use them.

Multi Channel “Layered” Outreach

Cold Calling

There was a period around May of 2024, that everyone who was running cold email campaigns remembers. All of a sudden, everything got more difficult, because it became much harder to inbox and reach ideal prospects through the cold email channel.

This is a normal problem in marketing, the edge or “alpha,” goes out of a channel, and the channel is still viable, but it’s no longer the ferocious beast it once was, and you have to wait and see how to adapt to the new reality.

One of the levers we pulled when this was happening was cold calling. We had a friend in Palm Beach who hired a lot of offshore callers for commercial real estate, and we were confident we could adapt our outreach approach, which was completely cold email driven at the time, to cold calling.

It was immediately massively successful. I remember the friday after Christmas in 2024, when we booked something like 12 leads with a single caller; I was blown away.

Cold calling from a volume and reach perspective, as well as the inherent difficulties to run it well that we solve (the human factor), is the best tool in the outreach arsenal. We make millions of cold calls per month for clients and 4,000 each day for ourselves between our two companies, and it drives roughly 70% of our growth. Here are some of the stats we see:

⦿ 1,000+ dials per day per caller
⦿ 23 qualified leads per caller (this is the daily average over millions of data points).
⦿ Immediate feedback and real-time objection handling
⦿ No spam filters, no algorithms, just conversations
⦿ Works immediately (no ramp up period)

The biggest challenge in any kind of permissionless marketing effort is establishing your credibility and why the prospect should listen to you, and your relevance to the prospects company and growth or pain challenges, and getting past gatekeepers.

A good LinkedIn campaign will do all three.

In cold email, you have only the written word, and in a cold call you have only the voice. LinkedIn presents a unique opportunity because it allows you to position yourself in a way that can maximally display social proof, credibility indicators, and a shared mutual network that can be built over time.

Especially for our healthcare focused campaigns with smaller total addressable markets, LinkedIn really worked for sniper campaigns with the right prospects. If you’re doing it the right way, you’re targeting the absolute ideal customers and reaching out to them with something that demonstrates your credibility as well as a compelling or intriguing offer.

You’ll get less meetings because the volume is more limited, but the effects compound as your network and reach grow. We run hundreds of messages per day on LinkedIn for our clients, and 100 per day for ourselves across 4 profiles, and it’s been a very cost effective way to book meetings with the most ideal clients in our total market.

⦿ 20-30 targeted messages per profile
⦿ 5 qualified meetings per month per profile (this is the daily average over millions of data points).
⦿ Profile optimization to leverage credibility

LinkedIn only drives 10% of our revenue, but anecdotally we’ve seen that every prospect who ends up signing up has viewed our linkedin profiles, so it acts both as a lead generation mechanism and a credibility assist for other marketing channels.

Cold Email

Our agency started as a cold email outreach company, but our views on the medium have evolved considerably over the years.

Cold email is best thought of as the cheapest, most effective way to create a media channel that targets your entire market, and you can either pitch them directly, or create a newsletter structure that nurtures them over time.

We send about 3,000 cold emails per day for our healthcare company, and it’s responsible for about 20% of our business. We work with funded startups and enterprise clients, so that cadence makes sense and allows us to reach our entire market once every 3 months.

For each of our clients, we figure out exactly how big their market is, and then set up private infrastructure, 1 to 1 messaging, and robust sending tools to be able to inbox safely, and reach their entire market at the optimal cadence, which is 2-3 touchpoints every 3 months.

When done right, you have perpetual access to your entire market, and this results in 20% of our revenue.

Content

Content is the counterpunch of outreach. When most people think of a content strategy, they think of putting videos on YouTube or writing on X or LinkedIn as a way to generate buzz and get customers. In our experience that is the most difficult and lowest return on investment use of content marketing.

Instead you should focus your efforts on creating a good experience for the customer journey from start to finish. You can expect them to do an AI summary of your company, and google you and check out the results. Your ideal prospects will typically do both.

When we work with a company we create a detailed summary that’s comprised of all available online information about them, their intake form, target audience, etc. From there we’ll generate the cold call script first, because when you’re cold calling you are just selling to a human, you don’t need to worry about inboxing or getting through AI filters.

Next, we create the cold email and LinkedIn scripts, as well as a series of pre-call and post-call reminder scripts to keep your prospects engaged.

Then, for clients who request it, we write a video sales letter for them, help optimize their landing page, work to optimize their sales related content, and finally give them content ideas across the three big B2B content channels (X, YouTube, LinkedIn).

The Goal Is To Build Automated and Semi-Automated Systems That Generate Meetings To Consistently Fill Pipeline And Hit Growth Metrics

Launch, Optimization, Growth

Launch - 12 Days

From onboarding, we like to review the Ideal Customer Profile with you first. We want to make sure we’re on the same page, because lead scraping is the most important and difficult part of most campaigns, even though it doesn’t sound sexy.

Then we have a meeting to go over scripting. We don’t like to move forward until the client, our copywriting team, and our cold call sales manager have all weighed in and are happy with the copy.

Finally we’ll do another meeting to double check that all the systems, flows, and automations are in place before we launch.

‍Optimization - 3 MonthsThe Optimization stage is different for each client based on their experience running outbound marketing before. Some clients have better product market messaging fit than others out of the gate. Some clients really flounder while we fine tune messaging based on market feedback cycles, and constant communication with the cold callers, and inbox managers that solicit real time client feedback.

No company is “too good” to skip this part, although many do find product market messaging fit on day one.

We usually make minute adjustments on a weekly or bi-weekly basis, with the biggest wins often coming at the beginning after 3 days of cold calling, where we can get real feedback from about 300 prospects.

This is also where we pull various levers to tweak conversion and optimize the show rate, and get the client more out of the process.

⦿ Deploy trained callers making 1,000+ dials daily
⦿ Launch multi-touch email sequences (75% open rates)
⦿ Execute strategic LinkedIn outreach
⦿ Handle all objections with proven rebuttals

‍Growth - (Repeat the cycle)

Campaigns are never static. They either grow or die. This is usually the point where clients want to add a marketing channel or increase the volume of a current channel, and we work with the team to support those objectives over time.

⦿ Weekly performance analysis and script refinement
⦿ A/B test messaging across all channels
⦿ Expand winning campaigns
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KPIs for Clients Who Have Generated Over $1,000,000 with us

We think key performance metrics are useful, because they are ways to diagnose weak links in a campaign.

Outreach is a game of fixing weak links, and it’s normal for a campaign to get a 2-10X increase in leads when we fix one of these metrics. I’ll share the cold call KPIs to give you an idea but we have them for every channel
‍
Leads 2.3 per caller per day (out of 1000 dials)
Booked calls 1.2 per caller per day
Qualification Level 85%+
Show Rate 50-60%+
Close Rate 20% of qualified showed calls OR 5% of total leads generated
Average Customer Lifetime Value $35,000+

If one or more metrics is lacking, we work with the client to optimize it.

Case Studies / Working With Us

36 Meeting Ready Leads in Two Weeks for SEO Client ($300,000+ in pipeline value)

Automotive Robotics Automation Meetings Booked with GM for client LTV $400,000

Booked 5 Meetings Out Of 8 Positive Responses In Less Than Two Weeks For a Music Trade Journal

Custom Software Company (Customer LTV $200,000+). First Time Doing Outreach, 2-3 meetings a week

AI Automation Client In Manhattan, Calls with Microsoft and Fortune 200s etc.

Helped Party Rental Software Startup sign 14 contracts ($425k ROI) in 7 weeks

Helped Book Publishing Company sign 2 full-package clients ($70k LTV) in 1st month

19 Qualified Sales Calls Booked in 7 Days for Custom Packaging Manufacturer

53 Qualified Calls Booked with DTC Brand Founders & Marketing Leaders in 90 Days

AI Training Provider Implemented our Cold Call Framework, Saw Immediate Results in Next Call

Helped a Digital Marketing Agency Close 5 New Clients After Consultation, Strategy, Training

Helped an AI-Powered Healthcare Automation Platform Get Meetings with C-Suite Decision Makers

Helped an Investment Platform Reach Accredited Investors Across 20+ States Nationwide

Custom Hands-on Training for Our Cold Callers Specific to Client Offers

We’ve Connected Our Clients to Qualified Leads from Fortune 500 Giants

"I started working with MirraPonte in 2022 and the relationship has proven to be invaluable. While my initial offer performed well, Ori and Liz went above and beyond. They thought creatively and presented me with a new opportunity to go after a different target demographic that they suggested would work well with my SEO offer. It's proven to be extremely successful, with multiple qualified leads coming in on a daily basis - they brought me over 50 qualified leads within the past two months with the new offer! I asked for more shots at bat, and they've delivered tenfold."

Nate Callen

Arachna Solutions